2025
Brand strategy
Brand design
Website Design
Printed Editorial Reports
Develop a visual identity and supporting materials for CCML, the Cambridge Critical Materials Lab, to make complex research on critical minerals accessible and engaging. The brief focused on translating detailed supply chain analysis and policy insights into a clear, cohesive visual language that could be used across reports, presentations, and digital communications. Central to this was reflecting CCML’s mission: ensuring the global energy transition is equitable and inclusive, with research communicated in a way that informs, empowers, and engages diverse stakeholders.
CCML (Cambridge Critical Materials Lab) is a research initiative dedicated to producing policy‑relevant research on critical minerals and their supply chains. Based at the University of Cambridge, CCML works with global partners to make the energy transition more equitable and resilient by analysing complex social, economic and environmental challenges surrounding critical mineral use. The lab supports collaboration, open data and decision‑making tools that help governments, industry and communities navigate the transition to low‑carbon technologies and ensure that benefits are widely shared.
CCML works with a variety of stakeholders, from academic researchers to policy makers and industry partners. The identity needed to communicate authority and credibility while remaining approachable and adaptable. The key challenge was designing a system capable of simplifying complex research and data while highlighting the lab’s commitment to equity, inclusion, and the global energy transition.
We designed a visual system inspired by the themes of connection and networks, reflecting CCML’s focus on global mineral supply chains. The system combined structured layouts, network‑inspired graphic motifs, and a clear colour hierarchy to guide audiences through complex information. Typography and pattern elements were carefully chosen to bring clarity and personality, while ensuring the identity could be applied consistently across reports, digital assets, and presentations.
The CCML identity brought cohesion, clarity, and impact to the lab’s communications. It made dense research more approachable, strengthened engagement with policy makers, industry partners, and academic audiences, and visually reinforced CCML’s role as a collaborative, forward-looking, and inclusive voice in the global energy transition.
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