Torch’s existing website had grown organically over more than a decade, becoming difficult to navigate and increasingly inaccessible. With no major structural updates during that time, the site had become a maze; one that no longer reflected the clarity or care at the heart of Torch’s work. The challenge was to rebuild from the ground up: restructuring content, redefining user journeys, and ensuring that accessibility wasn’t an add-on, but a foundational principle. The scale of the project only became clear as we began to unpack the full depth of the existing content architecture.

This wasn’t a simple rebuild; it required deep collaboration. We brought in web developer Pete from Monkey Development early in the process to ensure a seamless integration with WordPress, the platform preferred by Torch.

We began with a discovery phase alongside Torch’s leadership team, working to align multiple stakeholder needs into a clear set of priorities. It quickly became apparent that the new site had to serve two distinct audiences: those experiencing sight loss, and those looking to support the cause. Defining this dual focus helped us establish a core goal; to meet Web Content Accessibility Guidelines (WCAG) while providing a warm, welcoming, and functional user experience for all.

Over the following months, we carefully deconstructed the old site, restructured the sitemap, and developed a new set of wireframes. We iterated extensively, testing layouts and hierarchies to find a balance between client services and supporter engagement. Once final mockups were approved, Pete led the development process; translating our designs into a fully responsive, standards-compliant WordPress build.

‍

The new Torch Trust website is a modern, accessible platform that meets the needs of users living with sight loss while strengthening the organisation’s ability to connect with supporters. It brings together Torch’s services, resources, and sub-brands under one cohesive digital identity;with improved usability, clearer navigation, and full compliance with accessibility best practices. More than just a rebuild, the site represents a renewed commitment to clarity, inclusion, and digital care at every level.